Think Big. Do Better.

Plug Media is a boutique digital agency who strives for excellence.

We bring together creative thinking, design, technology and behavioural science to help brands be more efficient and effective at what they do. 


I'm an Advertiser
I'm a Publisher
I'm a Creative

 






Plug:Advertiser

Planning & Strategy

Having a show stopper of a campaign in mind is half the battle. We are here to help you make it happen, to get it out there. Understanding audience behaviour, mindset & motivation is key to making that connection.

In an ever-cluttered digital landscape it’s becoming more and more important to really connect with your customer base.

The Plug team prides itself on being able to create bespoke cross digital marketing campaigns, embracing all of our experience, dedication and technology to ultimately strengthen the affinity between your brand and your target audience.

Right Place. Right Time. Right Message

At the core of our offering is Plug Trade Desk which provides the flexible access and customised approach required to deliver successful, data driven campaigns. Having a complete understanding of your goals and objectives is the key to developing the optimum programmatic strategy.

Data

Data is a key element to our business, in fact it pretty much drives it. The world is now more connected than ever enabling us to access mountains of data. It all seems to be about big data; though we personally prefer to think about it as the right data.

Understanding how to leverage this information has a profound impact on your digital marketing strategy. 

Using industry leading third party data providers, as well as our ability to utilise first party audience data, we are able to dramatically improve campaign performance.



Reach Your Audience Like Never Before


Insight

Our reporting suite offers priceless insight into campaign performance. We identify trends driven by audience data - these trends are analysed to unlock actionable insights.

We build customisable reports as well as schedule automated reports throughout the campaign, so you are constantly kept up to date with key performance metrics.

Alternatively you can build your own personalised reports via our customisable UI.










Plug:Publisher

Our Success is Driven by Your Success

Plug Media works with its publishing partners on a completely transparent revenue share model. We focus on direct access, first-look inventory with premium publishing partners, allowing us to maximise yield.

As well as first party Publisher representation we connect your inventory with all major Supply Side Platforms (SSPs) in either our Prebid (Header Bidding) or Waterfall solution. Publishers and app developers see increased competition from premium brands for their inventory resulting in dynamic bids and smarter decisioning, ensuring every impression achieves its optimal value.

Plug Media do not operate a tiered offering, whether you generate 100M pageviews per month or 500K, you’ll get the best, customised service in the industry.


Join a Select Club of Premium Publishers in our Exclusive Marketplace

Yield Management

Our Publisher Operations team analyse and evaluate the best performing direct sales and programmatic channels enabling us to anticipate and implement a variable pricing strategy across your inventory.

It is their responsibility to analyse data and optimize your setup to achieve the perfect balance between sell through rate and revenue, therefore maximising your inventory value across the best performing verticals, channels and supply sources.

With data coming from all angles; ad servers, web analytic tools, Content management systems - it’s not necessarily easy to fully understand exactly who your audience are and how to best serve them with the most relevant editorial or marketing messages. Delivering the right message, to the right audience, at the right time, is absolutely key to long term success.


A data driven, analytical approach allows all parties to fully understand how audiences are segmented and eek the optimum value out of each and every impression. We look to provide a way to aggregate your audience data and capture the true picture of your userbase allowing us to collectively capitalise on business opportunities.


Reporting & Analysis

Our reporting suite offers priceless insight into how your inventory is performing. We operate a fully transparent service to our publishers so you know that the revenue reported is the revenue you receive. Our Publisher Operations team can supply insight on your inventory performance covering geography, device, time, technical, banner engagement, demand source and brands to name but a few, offering you the full picture of how brands have engaged with your website.

Get in touch  to discuss how we can help you to maximise your digital potential.








Plug:Creative

Our number one goal, in fact all we care about, is creating brilliant advertising campaigns that get results for our clients.

Combining strategy and consultation with creation, production and delivery - we help you to identify and prioritise your creative needs and create work which is 100% true to your brand.

Whether you are an SME in the early growth stages, an agency looking to grow the digital side of your business without increasing your head count, or a blue chip who are looking for a partner to create and deliver complex cross digital campaigns; Plug have the expertise and resource to make all your digital dreams come true.


We offer brands and advertisers full-service creative production as well as a self-service option, enabling our creative partners to develop cutting edge, personalised, high impact formats across the full spectrum of digital media, tailoring each piece of work to its new home.




Create Once : Run Everywhere

With engagement and ROI both key indicators to campaign success it’s imperative you have complete transparency into performance. Our reporting suite has over 150 metrics offering priceless insight into campaign performance using geographic, device, technical, engagement and viewability parameters.

To get a little taste for some of the digital formats available check out our creative studio, alternatively get in touch